Social Media Marketing is rapidly becoming one of the most significant methods of successful internet marketing techniques owing to the benefits of Social Media Marketing, hence, businesses around the world are continuously searching for methods through which social media can contribute to their success and help them develop their businesses online and offline.
What is Social Media?
Social Media is a platform which gives us a chance to partake in social networking. We can share our posts on different social media platforms to enhance business visibility. Today, it is arguably the best source for news updates, promotions, educating, and entertainment.
What is Social Media Marketing?
Social Media Marketing simply refers to the marketing process which involves driving website traffic through social media platforms.
Popular social media platforms such as Facebook, Twitter, LinkedIn, Google+ and Instagram are used to promote a business and create greater awareness about the products and services being offered.
Social Media Marketing Benefits
Social media marketing has the following benefits:
Effectively Increasing Brand Recognition & Brand Awareness:
Gaining viable brand recognition is one of the major marketing objectives of organizations as buyers want to buy brands they easily recognize.
Actualizing a target-oriented social media strategy will enormously expand your brand recognition, as this will aid the engagement of your product with a wide audience of potential consumers.
2. Improved Brand Loyalty & Customer Engagement:
Online businesses which engage with customers on social media channels enjoy better loyalty from their customers. This plays a noteworthy role in establishing a productive relationship with prospects.
The benefits of social media in business incorporates some of the most lucrative opportunities to establish human interaction with the prospects that can expand conversion rates.
3. Growth in Long Term Audience & Increased Brand Equity
The benefits of social media marketing also include exciting increment in long-term audience and brand equity. The social media followers that you draw in through your social profile tend to follow you for a long terms, and in addition, they influence more users that will influence sales and increase your return on investment (ROI).
How to Increase Online Sales through Social Media
Utilizing the Same Hashtag:
If you’re doing a big holiday deal, don’t be afraid to use a hashtag! Several businesses will be doing the same thing, and you need to stand out from them by appearing first in any hashtag searches by your potential customers.
Use a variety of hashtags that include generic options like #holidaysale, along with a particular hashtag that describes your business core interest. When you find a happy medium, stick to it!
And make sure to use that combination of hashtags across all of your social media platforms.
Flash sales serve as an extraordinary way to drive sales as they generally tend to create a feeling of urgency.
Offer a special price for only a brief period of time. Make known your intention to have a flash sale weeks before across your social media sites, but don’t say when it will begin.
This will keep your customers in suspense, hence driving them back to your site consistently to check your feeds to see when it’s beginning.
When you begin the flash sale, be ready for heavy traffic to your site.
Coupon use has soared amid the recession as individuals seek out cheaper prices and bargains, particularly during the holidays.
Entice customers into purchasing your product with coupon code only accessible to those who have “liked” your page on Facebook or have followed you on Twitter.
This will both increase your number of followers and attract more customers.
Generate Leads using Giveaways:
Holidays are the ideal time to generate new leads for your business. Attempt a giveaway promotion that requires a sign-up page.
Include the possibility for the user to receive a newsletter as an added incentive. Not only will they have an opportunity to win a great gift or percentage off service, But they will also be signing themselves up for an opportunity to hear more about your business.
Promote Free Shipping:
Amid the holiday season, some individuals purchase the majority of their Products online.
Shipping costs when purchasing online can add up, especially if customers buy from numerous companies.
When you offer free shipping to those who click on a link from your Facebook or Twitter account, you’ll be surprised with how many new “likes” and followers you can get from this promotion, excluding the boost in sales.
Why Social Media Marketing is Important?
For an advertising strategy, social media marketing is conveniently the most cost-effective method. Creating an account and signing up is free in almost all social networking platforms. But if you decide to utilize paid advertising on social media, always start small to perceive what you ought to anticipate.
Engage with your Customers:
Social media is a great way for engaging and interacting with customers. The more you communicate with the customers, the more chances you have at conversion. Set up two-way communication with your target audience so that their desires are made known and their interest is catered effortlessly.
Improved Brand Loyalty:
When you have a social media presence, it becomes easier for your customers to find you and connect with you. When you connect with your customers through social media, you are more likely to increase customer retention and customer loyalty since developing a dedicated customer base is one of the primary goals of almost any business.
Healthier Customer Satisfaction:
Social media plays an important role in networking and communication platforms. With the help of these platforms, creating a voice for your company is essential in enhancing the overall brand image.
Customers value the fact that when they post comments on your page, they receive a modified reply instead of a computerized or automated message.
A brand that values its customers, sets aside the time to compose a personal message, which is perceived naturally in a positive light.
One of the ideal ways to discover the needs and wants of your customers rather than directly communicating with them is Marketplace awareness. It is also considered the most significant advantage of social media.
Therefore, by observing the activities on your profile, you can notice customers’ interests and opinions that you probably wouldn’t have known if you did not have a social media presence.
Social Media Marketing Strategy:
A social media marketing strategy is a synopsis of everything you intend to do and would hope to achieve on social media. It guides your actions and tells you whether you’re succeeding or failing. Every comment, like, post, reply, and like should serve a purpose.
The more specific your strategy is, the more viable the execution will be. Keep it succinct. Don’t make your plan so wide and lofty that it’s unattainable or impossible to measure.
Set Social Media Marketing Objectives that Align with Business Objectives:
Set S.M.A.R.T. Objectives:
The initial step in creating a social media marketing strategy is establishing your objectives and goals. Without goals, there will be no way to measure your success or your social media return on investment (ROI).
Each of your objectives should be:
This is the SMART structure, and it’s an important method of making sure your goals actually lead to real business results, instead of just lofty ideals.
2. Learn all You can About your Audience:
Knowing your audience and what they want to see on social media is key to creating content that they will like, comment on, and share. It is also important for planning how to develop your social media fans into customers for your business.
These will allow you to think of your potential followers, fans, and customers as real people with real wants and needs. And that will help you to think more clearly about what offerings suit their interests.
Gather real-world information and don’t make assumptions.
3. Research the Competition:
Chances are, your competitors are already utilizing social media—and which implies you can learn from what they’re already doing.
Carry Out a Competitive Analysis
A competitive analysis enables you to understand who the competition is and what they’re doing well (or not so well). You’ll get a good sense of what you’re to expect in your industry, which will help you set out some social media targets of your own.
This analysis will also help you spot opportunities or openings, for example, maybe your competitors are dominant on Facebook, but put little effort into Twitter or Instagram.
You might want to concentrate on the networks where your audience is underserved, instead of attempting to win fans away from a competitor.
4. Conduct a Social Media Audit:
Assess your Current Efforts
If you are already using social media tools, you need to take a step back and look at what you have already done and accomplished. Ask yourself the following questions: –
-What’s working, and what’s not?
-Who is connecting with you on social media?
-Which social media sites does your target market use often?
-what is your social media presence compared to that of your competitors?
Once you gather all this information in one single place. You’ll have a good starting point for planning how to enhance your results.